Football Collection

Ready for Kickoff was an ad campaign promoting football season apparel running in the fall of 2026. The campaign is brought to life with high energy stadium photography featuring student models and a tagline and graphic and type treatment that is dynamic, gritty, and utilizes the university color palette. Tactics included store LCD screens, in-store signage, web banners, social posts, email graphics, and a video that looped in-store all season.
Art direction and design by me. Photography by Andre Rocha, Video by Aiden Rocha.