Gifted

Gifted is small retail location in the student unions offering custom care packages, desserts, small gifts, and cards serving as an easy stop for people needing a last minute gift. The warm and approachable brand identity combines a versatile color palette with a structured logo system and both studio and lifestyle photography. The marketing tactics also bring in hand-drawn, playful elements and a lighthearted tone that bring the brand to life. Throughout the year, Gifted runs campaigns promoting graduation gifts, finals care packages, holidays and more.